Using a 5-step process of creative brainstorming and analytical testing, I can improve the marketing effectiveness and sales activities of any business, increase awareness and drive more traffic to the brand.
1) Determine the core business
a. What is the Mission, Vision, Values, Goals, Objectives?
b. What do you want to accomplish in the business?
d. Identify customer needs / wants / pain points
Before doing anything else, you need to know your own business. What is it that you’re selling? What are you trying to achieve? Why do you exist? Always Start With Why (Simon Sinek). After that, determine what you need to achieve those goals? What will you have to invest to get there?
The best blog posts contain expert opinions that many people will benefit from. The best tweets either direct people to that same important information online, or provide informative updates. The best Facebook posts give people direction, and allow them to act directly to achieve a common goal. Only release content that is valuable and meaningful. Make sure you post consistently, maintain an active schedule, and you don’t give up simply because you don’t get traction immediately.
3) Determine the platform/medium
a. What social outlet is right for you? What are you trying to achieve?
b. Do you have a blog? You need one.
c. Who else out there is doing the same things as you? Find them.
One of the biggest problems that people run into is trying to do many things at once. Like the Caveman, it is best to keep it simple. Start with one social media site if need
be, whether it is the usual suspects like Facebook, Twitter, LInkedIn, or something else.
4) Build and Grow the Community
a. Engage: listen and respond.
b. Use the proper monitoring tools.
c. Reach out to other people and connect with them.
Google is great because it offers everything for free. Google Analytics and Google Alerts are absolutely essential. That way you can track the level of traffic on your site, and also know what else is being said about you around the Internet. Second, it is important to commit to a schedule to check your social media sites, to be familiar with conversations that take place, and engage in them accordingly.
a. Continue to test and refine your strategies. What works, what doesn’t?
b. Adapt as needed.
c. Continue to post compelling content, update regularly, and engage users.
The best laid plans of mice and men… Often things happen that we can’t foresee. It will sometimes be necessary to adjust your strategy, change your approach.
Do what it takes.
The most important thing that you can do is continually test your strategies, so you can provide concrete data and examples to determine what is effective and what is not.
The Caveman was always evolving and adapting.
So are we.